Such a brilliant director. Spike Jonze applies his magic to a TV advert for a perfume. Reminiscent of Christopher Walken in Weapon of Choice back in 2001. I love the use of live footage and CGI that’s so effortlessly mixed in a subtle way.
His latest commercial, for the Japanese perfume company Kenzo, features hypnotic choreography as a young socialite (Margaret Qualley, The Leftovers) escapes the stale atmosphere of a gala to go berserk in the hallways of the empty building. Ryan Heffington—whose work includes Sia’s “Chandelier”—has created erratic and rapturous choreography, a kind of full-body catharsis from which you can’t avert your eyes, to the tune of “Mutant Brain” by Sam Spiegel (Jonze’s brother) and Ape Drums.